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特 色 推 薦
Highlights
本書從消費(fèi)者的體驗(yàn)感出發(fā)，闡述不同類型商業(yè)空間的設(shè)計(jì)重點(diǎn)，呼應(yīng)其獨(dú)特的感官、心理體驗(yàn)，以此促成空間價值的提升。全書精選97個國內(nèi)外特色項(xiàng)目，匯集餐飲、娛樂、會所、零售、售樓部、銀行、新型業(yè)態(tài)、大型綜合商業(yè)8大類型，不再局限于簡單呈現(xiàn)空間形態(tài)的設(shè)計(jì)，也表現(xiàn)了項(xiàng)目的VI、SI系統(tǒng)，力求完整地呈現(xiàn)商業(yè)空間的一體化設(shè)計(jì)過程，幫助設(shè)計(jì)師獲得更深層次的認(rèn)識，在參考借鑒中取得更多的突破！
This book states the design focus of different types of commercial space from the start of the consumers’ experience, echoing its unique sensory and psychological experience and contributing to enhancing the space value. There are 97 wonderful projects at home and abroad in this book, including eight business types: dining space, entertainment space, clubhouse, retail space, sales department, bank, new business format and large commercial complex. These projects no longer limit to the simply present of the space design, but show VI and SI system of the projects, and strive to complete the integration of the commercial space to help designers obtain a deeper understanding and achieve more breakthroughs!



項(xiàng) 目 介 紹
餐飲
上海燒肉達(dá)人天鑰橋店
合肥祥和百年酒店餐廳
廣州炳勝餐廳
蘇州漁家莊
臺中輕井澤公益店
濮陽蜀九香中式火鍋餐飲店
福州海聯(lián)匯餐飲空間
江陰劉家大院
臺中普羅旺斯法式餐廳
石家莊名家澳門豆撈
沈陽凈雅餐廳未來城店
上海義面屋
天津璞御會所餐廳
北京又及餐廳中關(guān)村店
奧地利維也納Albertinapassage餐廳
保加利亞瓦爾納Graffiti Cafe咖啡館
郴州唯廷空間音樂餐廳
深圳喜悅西餐酒吧萬象城店
羅馬尼亞Jazzissimo酒吧
上海港麗餐廳虹口龍之夢店
印度MEZBAN餐廳
馬來西亞吉隆坡 Tatsu日本料理餐廳
日本東京銀座田島牛排館
墨西哥 Morimoto Mexico City
濮陽形隱餐廳
法國巴黎 Phantom餐廳
臺北F2E2 LOUNGE
上海麻辣誘惑虹口龍之夢店
北京天水雅居
香港The Loft餐廳
澳大利亞墨爾本皇冠賭場Baci 咖啡館
深圳大梅沙芭堤雅酒店中餐廳
日本福岡勝博殿餐廳
烏克蘭基輔TWISTER餐廳

娛樂
北京橙影院
香港皇室堡精品影院
香港 Star Cinema @ PopCorn
臺北京站威秀影城
俄羅斯莫斯科 Kronberk 電影院
武漢暢響會所
富陽樂K量販KTV
南京麥樂迪KTV新街口店
廣州盛世歌城
天津娛樂中心

新興業(yè)態(tài)
日本姬路HARMONIE H婚慶廣場
廣州南湖錦博國旅城
廣州方所
上海墨啡文化吧
上海外灘Sotto Sotto

會所
合肥意蘭亭會所
福州古逸閣茶會所
福州攬勝酒莊
杭州一味坊會所
江陰敔山灣會所
海南觀瀾湖火山巖礦溫泉
西班牙馬略卡島Castell dels Hams酒店游泳池&SPA
深圳金航水療城
北海天隆三千海高爾夫會所
美國紐約維京大西洋JFK會所
廣州銀城紅酒會所
廣州凱旋門國際會所
杭州萬科公望主會所
鞏義渝富橋商務(wù)會所
南京云深處會所

售樓部
桂林花樣年花樣城售樓處
上海華屋館
重慶山與城銷售中心
杭州西溪MOHO售樓處
新竹六藝售樓中心
無錫保利達(dá)江灣城一期行銷中心
成都大源國際中心售樓部
成都浣花香售樓部
天津萬科東麗湖售樓處
嘉興藍(lán)光地產(chǎn)名仕公館售樓處
青島中海紫御觀邸售樓中心
臺北敦南樞苑
新北臺灣科學(xué)園區(qū)售樓處
新竹雍河接待中心
臺中國泰璞匯接待中心

零售
合肥觀茶天下
西班牙格拉納達(dá)Store Reform
斯洛文尼亞Zlatarna Celje珠寶大街旗艦店
上海愛徒奢華旗艦店
上海HEIRLOOM概念銷售店
北京CATALOG旗艦店
臺北Deborach亞洲旗艦店
珠海啟爾紅酒酒具專賣店
香港NIKE FUSE概念店
英國倫敦monki專賣店
澳大利亞墨爾本candy room 零售店

大型綜合商業(yè)
廣州太古匯
深圳京基百納空間
馬來西亞吉隆坡滿家樂購物廣場

銀行
波蘭華沙PKO 銀行
波蘭華沙ING銀行
杭州中國建設(shè)銀行浙江省總部

Project Overview
DINING SPACE
Yakiniku Master Restaurant, Tian Yao Qiao, Shanghai, China
Restaurant in Xianghebainian Hotel, Hefei, China
Bingsheng Restaurant, Guangzhou, China
Yujiazhuang Restaurant, Suzhou, China
Eastern Zen Karuisawa Restaurant, Taichung, Taiwan
Shujiuxiang Chinese-style Hotpot Restaurant, Puyang, China
Hailianhui Restaurant, Fuzhou, China
Liujia Compound, Jiangyin, China
Provence, Taichung, Taiwan
Macao Doulao, Shijiazhuang, China
Jingya Restaurant, Future Town, Shenyang, China
Pasta House, Shanghai, China
Puyu Restaurant, Tianjin, China
P.S. Restaurant, Zhongguancun, Beijing, China
Albertinapassage, Vienna, Austria
Graffiti Cafe, Varna, Bulgaria
Waitin Space, Chenzhou, China
Xiyue Restaurant, MIXC, Shenzhen, China
Jazzissimo Lounge, Romania
Charme Restaurant, Hongkou District, Shanghai, China
Mezban Restaurant, India
Tatsu Japanese Cuisine, Kuala Lumpur, Malaysia
Glinza Steak Tajima, Tokyo, Japan
Morimoto Mexico City, Mexico
Xingyin Restaurant, Puyang, China
Phantom Restaurant, Paris, France
F2E2 Lounge, Taipei, Taiwan
Spice Spirit Restaurant, Hongkou District, Shanghai, China
Celestial Restaurant, Beijing, China
The Loft, Hong Kong, China
Café Baci, Crown Casino, Melbourne, Australia
Pattaya Hotel Chinese Restaurant, Shenzhen, China
Restaurant SABOTEN, Fukuoka, Japan
Twister Restaurant, Kyiv, Ukraine

ENTERTAINMENT SPACE
Orange Cinemas, Beijing, China
Boutique Cinema @ Windsor House, Hong Kong, China
Star Cinema @ PopCorn, Hong Kong, China
Q Square Vieshow Cinema, Taipei, Taiwan
Kronverk Cinema, Moscow, Russia
Echo Club, Wuhan, China
Le K KTV, Fuyang, China
Melody KTV, Xinjiekou, Nanjing, China
Shengshi Gecheng Clubhouse, Guangzhou, China
Entertainment Center, Tianjin, China

NEW BUSINESS FORMAT
Harmonie H at State Himeji Bank, Japan
Nanhu Travel City, Guangzhou, China
Fang Suo Commune, Guangzhou, China
Cultural Bar, Shanghai, China
Bund Sotto Sotto, Shanghai, China

CLUBHOUSE
Yilanting Clubhouse, Hefei, China
Guyige Tea House, Fuzhou, China
Lansheng Winery, Fuzhou, China
Yiweifang Clubhouse, Hangzhou, China
Yushan Bay Clubhouse, Jiangyin, China
Volcanic Mineral Springs and Spa Complex, Haikou, China
Pool and Spa Area for Castell dels Hams, Majorca, Spain
Golden Air Spa City, Shenzhen, China
The Horizon . Three Thousand Sea Golf Clubhouse,Beihai, China
Virgin Atlantic JFK Clubhouse, New York, America
Yincheng Red Wine Clubhouse, Guangzhou, China
Kaixuanmen International Clubhouse, Guangzhou, China
Wanke Gongwang Clubhouse, Hangzhou, China
Yu Fu Qiao Business Clubhouse, Gongyi, China
Yunshenchu Clubhouse, Nanjing, China

SALES OFFICE
Fantasia Town Sales Office, Guilin, China
Hua House in Shanghai, China
Mountain and City Sales Office, Chongqing, China
Sales Center of Xixi Moho, Hangzhou, China
Six Art Housing Sales Center, Hsinchu County, Taiwan
Le Cove City Sales Office, Wuxi, China
Sales Center of Dayuan International Center, Chengdu, China
Huanhua Perfume Sales Center, Chengdu, China
Sales Center of the Wave, Tianjin, China
Sales Center of Celebrity Mansion, Jiaxing, China
China Overseas Violet Palace Sales Office, Qingdao, China
The Dyna's Center Garden Reception Center, Taipei, Taiwan
Sales Office of Taiwan Science Park, New Taipei, Taiwan
Yonghe Reception Center, Hsinchu, Taiwan
The Puhui Reception Center, Taichung, Taiwan

RETAIL SPACE
Understand World Tea, Hefei, China
Store Reform, Granada, Spain
Zlatarna Celje Jewellery High Street Flagship Store, Slovenia
Attos Boutique, Shanghai, China
Heirloom Luxury Bag Store, Shanghai, China
CATALOG Flagship Store, Beijing, China
The Asian Flagship Store of Deborach, Taipei, Taiwan
Cheer Red Wine Set Exclusive Shop, Zhuhai, China
NIKE FUSE, Hong Kong, China
Monki 3 Sea of Scallops, London, Britain
Candy Room Retail Store, Melbourne, Australia

LARGE COMMERCIAL COMPLEX
Taikoo Hui, Guangzhou, China
KK Mall, Shenzhen, China
One Mont Kiara, Kuala Lumpur, Malaysia

BANK
PKO Bank Polski Private Banking, Warsaw, Poland
ING Corporate Banking, Warsaw, Poland
Zhejiang Headquarters of China Construction Bank, Hangzhou, China

精 彩 文 摘
Digest Highlights

餐飲
身心饗宴
餐飲空間是人們進(jìn)行用餐、會晤交流等休閑活動的場所，主要包括餐廳、飯店、宴會廳、酒吧、咖啡廳、茶座等。
現(xiàn)代生活發(fā)展水平有所提高，大眾品味也隨之提升，人們在享受美味的同時，更注重對空間與服務(wù)的體驗(yàn)感。設(shè)計(jì)師通過便利的功能分區(qū)、風(fēng)格定義、照明色彩、裝飾陳設(shè)等，營造一個獨(dú)具個性化的餐飲空間氛圍，帶給食客從舌尖到心靈的獨(dú)特盛宴。其中風(fēng)格的定義是整體空間設(shè)計(jì)中的靈魂，能起到響應(yīng)主題、吸引食客、增強(qiáng)食欲等作用。另一重要原則，則是通過色彩與照明的相互對比運(yùn)用，改變室內(nèi)氣氛，增加空間感，削弱室內(nèi)原有缺陷。通過對空間的塑造，滿足食客對食物以外的感官追求，品味另一場精神饕餮。

Dining Space
For a Pleasant Dining Experience
Dining space is the place where guests enjoy dining and communications. Its functional forms mainly cover restaurant, banquet hall, cafe, tea house and etc.

The taste of the public becomes harder and harder to satisfy as life standard of modern society improves, and peoples’ demands for an excellent experience on space and service get eager while enjoying the delicate foods. In this case the designer creates a dining space with unique atmosphere to bring guests the peculiar feast from tongue to soul, through convenient functional areas, styles, lighting colors and furnishing. The definition of style is the soul of space design, a method which would echo with the design theme, attract eaters and activate appetite. The contrast use of colors and lightings can adjust the interior mood and enhance the spacious sense in the space by shivering the native defects. The shape of space can not only satisfy the guests’ sensory demands for delicious foods but also provide them with a spiritual feast.

大型綜合商業(yè)
多元需求

現(xiàn)代大型綜合商業(yè)結(jié)合了綠色景觀、游樂活動、文娛設(shè)施、購物休閑、文化展示等，是購物娛樂、休閑生活的重要場所，有“城市大起居室”之稱。而這種包羅萬象的綜合體，由原先單一的購物活動轉(zhuǎn)變成一個多元化體驗(yàn)和交流的綜合過程。
大型綜合商業(yè)為人們提供了購物、交流、觀光休閑空間，同時將商業(yè)人流高效地組織到交通中去，因此動線與流線規(guī)劃成為這類空間的重點(diǎn)設(shè)計(jì)。常表現(xiàn)為多重立體化的構(gòu)成形態(tài)，在水平流線網(wǎng)絡(luò)之間，布置大量垂直交通工具與連接工具，形成多重空間流線的連接節(jié)點(diǎn)，把功能場所很好的連接在一起，讓消費(fèi)者快速便利地享受各種功能需求。另外，商業(yè)空間的采光也是空間設(shè)計(jì)中必須要注意的問題，豐富的光源能起到提升空間通透感與立體感的作用，為消費(fèi)者提供一個舒適的購物與休閑娛樂環(huán)境，增強(qiáng)消費(fèi)欲望。

Large Commercial Complex
Diversified Needs

Large modern commercial complex is the important place for people to enjoy shopping, entertainments and casual living. It combines with green landscape, recreational activities, cultural facilities, shopping and entertainment, cultural display, etc, so it enjoys a reputation of “the living room in a city”. This kind of all-embracing commercial complex has witnessed the transformation from single shopping to diversified experiences and communications.

Large commercial complex provides people with shopping, communicating and sightseeing spaces. At the same time, it efficiently organizes commercial people stream into the traffic, so moving line and streamline become the design focus in this kind of spaces, usually marked by diversified and stereoscopic forms. A large number of vertical forms of transportation function as the link among diversified spatial streamlines so as to achieve a perfect combination of all the functional spaces. In addition, day lighting is also worthy of notice as abundant light sources can improve the transparent feel and stereoscopic vision in the space to provide customers with a pleasing and comfortable shopping environment. Thus, the design finally stimulates consumption.

娛樂
感官刺激

娛樂類空間是人們進(jìn)行公共性娛樂活動的場所，它的主要類型包括電影院、歌舞廳、卡拉OK廳、KTV包房、電子游藝廳、棋牌室、臺球廳、娛樂城/娛樂中心等。
隨著娛樂形式的多元化和大眾品位的提升，娛樂空間逐漸傾向于通過環(huán)境和服務(wù)來吸引顧客的眼球，空間設(shè)計(jì)的重點(diǎn)也因此轉(zhuǎn)向于現(xiàn)場氣氛的營造。設(shè)計(jì)師通過照明、空間形態(tài)、色彩等的設(shè)計(jì)將娛樂空間與情緒感受完美結(jié)合，最大限度地滿足人們的各種娛樂欲望。在營造濃烈娛樂氛圍的基礎(chǔ)上，空間風(fēng)格的獨(dú)特性是整個設(shè)計(jì)的靈魂所在，也是吸引消費(fèi)者的重要砝碼。此外，注重空間形態(tài)對視覺效果和聽覺效果的影響，也是這類型空間設(shè)計(jì)師需要特別遵循的原則。這些原則共同打造出個性鮮明、具有強(qiáng)烈感官體驗(yàn)的娛樂空間。

Entertainment Space
Sensory Stimulation

Entertainment space is the place where people hold public recreational activities, so it includes cinemas, dancing halls, karaoke bars, KTV rooms, electronic game rooms, chess & poker rooms, billiards rooms and entertainment city, etc.

With the diversification of recreational forms and the promotion of public taste, entertainment space is inclined to attract customers through environment and services. The design focus is thus oriented to the creation of the atmosphere on site. Designers achieve the perfect combination of entertainment space and emotional feelings by the design of lighting, spatial forms and colors, so as to meet people’s entertainment desires as possible. On the basis of creating a strong atmosphere, the highlight of the design lies in the unique space style, which also plays an important role in attracting customers. Meanwhile, the design emphasizes spatial forms, which could have an effect on vision and hearing. In this way, designers could create individuated and sensory-stimulated entertainment spaces.

會所
品味風(fēng)格

會所從字面上理解就是會員制娛樂場所，它不僅是會員與朋友休閑聚會的場所，也是一種財(cái)富的象征和身份標(biāo)簽。這種空間設(shè)計(jì)的重點(diǎn)主要是放在風(fēng)格的選擇上，不同設(shè)計(jì)風(fēng)格的選擇不僅可以體現(xiàn)會員的品位和檔次，也能夠體現(xiàn)出其所針對人群的喜好和特點(diǎn)。
設(shè)計(jì)師通過對空間造型的設(shè)計(jì)確立不同的風(fēng)格。規(guī)律的重復(fù)造型，能給人穩(wěn)定和平和的感覺，空間的風(fēng)格通過偏暗的色調(diào)和具有質(zhì)感的色彩表現(xiàn)穩(wěn)重大氣；自由的、不對稱的、富有韻律的造型，會使室內(nèi)氣氛跳躍、熱鬧，給人以愉悅和興奮的感受；古典式的造型為空間增添端莊古樸的韻味，給人以奢華、尊貴的享受；簡潔、現(xiàn)代的造型，塑造出一種簡約、利落的氣質(zhì)。這些風(fēng)格的選擇成為整個會所空間設(shè)計(jì)的點(diǎn)睛之筆。

Clubhouse
To Enjoy the Style

Clubhouse can literally be interpreted as the membership entertainment space, which is not only the place for club members and friends to gather, but also a symbol of wealth and an identity tag. The design focus of this kind of spaces lies in the selection of the style because different styles show the taste or grade of club members and embody customers’ preferences and characteristics.

The design of space form defines the space style; a regular form could let people immersed in a gentle atmosphere; the space style can be dominated by dark tone and textured colors to show the magnificence; a free form could bring a lively interior atmosphere and thus makes people happy or excited; a classical style form could add primitive simplicity to the space and thus gives people a unique luxury experience; modern style space form could create a concise temperament. In a word, all the styles mentioned above could be the finishing touch to the design of clubhouses.

零售
心理博弈

優(yōu)秀的零售空間設(shè)計(jì)，可以大大的提高消費(fèi)者的興趣，促進(jìn)其對產(chǎn)品和品牌的認(rèn)知。因此零售空間的設(shè)計(jì)更多是一場設(shè)計(jì)師與業(yè)主、顧客的心理博弈。設(shè)計(jì)師借助設(shè)計(jì)語言來實(shí)現(xiàn)成功銷售的目的，也滿足人們的購買欲和獲得優(yōu)質(zhì)服務(wù)的要求。
要打造一個優(yōu)秀的零售空間，在設(shè)計(jì)上首先必須做到形式、風(fēng)格上統(tǒng)一協(xié)調(diào)，這是零售空間設(shè)計(jì)的基本出發(fā)點(diǎn)。其次，店面裝飾應(yīng)避免過多、過雜，在處理手法上遵循簡練、明確的原則，不僅體現(xiàn)裝飾的性格，也方便引導(dǎo)顧客購物。同時，店鋪的入口和櫥窗是裝飾的重點(diǎn)，需要在用材、用色和其他手法上加以強(qiáng)化。此外，還需通過空間造型、店徽、員工制服、手袋等加強(qiáng)店鋪的識別性和招徠性，有助于品牌形象的建立和產(chǎn)品銷售。

Retail Space
A Psychological Game

A good retail space design can greatly stimulate the consumers’ interests as well as their cognition of the brand and its products, so the design of it is a psychological game among the designers, owners and consumers. The designer will rely on the design languages he use to realize his sales objectives and satisfy the consumers’ desire to purchase and demands for first-rate service.

The harmony in form and style is the very first step guide to a successful retail space design as well as a basic start point. Gaudy and complicated decoration should be avoided. And simple, clear principle is a preference to show decorative style and guide consumer in shopping. Entrance and show windows designs are of great importance, so they must be highlighted by materials, colors and other design techniques. Space form, logo, staff uniform and package are necessary methods to strengthen the shop identity. They are good for brand image establishment and products sales.

售樓部
情境體驗(yàn)

售樓處作為樓盤形象展示的主要場所，不僅僅是接待、洽談業(yè)務(wù)的地方，還是現(xiàn)場廣告宣傳的主要工具，通常也是實(shí)際的交易地點(diǎn)。因此，作為直接影響客戶第一視覺印象的售樓處設(shè)計(jì)，一定要形象突出，體現(xiàn)樓盤特色，同時能激發(fā)客戶的良好心理感受，增強(qiáng)購買欲望。
現(xiàn)在，越來越多的售樓處傾向于提供給顧客以情境體驗(yàn)，讓他們可以更加清晰地了解自己的未來家園。從這一角度出發(fā)，售樓處的設(shè)計(jì)風(fēng)格首先應(yīng)該與整個樓盤的風(fēng)格、定位相吻合。同時，注意內(nèi)部功能分區(qū)合理、動線組織流暢，其中的重點(diǎn)區(qū)域如展示區(qū)，不僅要在造型、材質(zhì)、擺設(shè)等方面強(qiáng)調(diào)簡潔和大氣，還需要借助燈光組合和色彩等設(shè)計(jì)元素，合理布局空間，為客戶提供極具煽動力的體驗(yàn)性場景。

Sales Office
Situational Experience

Sales office as the main place for house image display is not only the place for business reception and negotiation but also the major advertising medium on the site. Barring accidents, it will become the actual trading site. The design of sales office can largely affect the first impression of the customers on the house products, so it must have a prominent image which shows the houses’ features and can evoke a pleasant feeling in the customer’s heart to stimulate their desire to buy.

Today, more and more sales offices provide their consumers with situational experience because that can give them a clear idea about their future homes. In this case, the design style of the sales office should first keep in consistent with the overall style and positioning of house program. In addition to it, great care must be given to a scientific functional layout and smooth circulation organization, especially for the core zones. For instance, the display area must be concise and elegant in form; materials and furnishing, and its lighting system as well as color scheme must be carefully designed so as to provide consumers with experiential scene of strong appeal.

新興業(yè)態(tài)
創(chuàng)意之旅

新興業(yè)態(tài)通常以一種多業(yè)態(tài)混合的方式出現(xiàn)，它的存在主要是因?yàn)橹袊M(fèi)者的自我意識在逐漸覺醒，對個性化的需求越來越強(qiáng)，而對同質(zhì)化商業(yè)場所的接受度則越來越低。目前，新興業(yè)態(tài)在書店、婚紗店、旅游地產(chǎn)、商業(yè)中心等方面都有所發(fā)展。
在設(shè)計(jì)上，這類型的空間對文化氛圍的要求較高，大多數(shù)的空間追求巧妙而具有意境的布局，功能分區(qū)清晰的同時，也希望呈現(xiàn)一種別樣的品質(zhì)。空間的裝飾一般主打懷舊、復(fù)古、文化、科技等，強(qiáng)調(diào)出空間的獨(dú)特氛圍。此外，在材料選擇上，新興業(yè)態(tài)多傾向于選擇一些具有文化質(zhì)感的材料，如木紋磚、青石板、大理石、鐵藝欄桿等。正是借由這些空間元素，新興業(yè)態(tài)引領(lǐng)著商業(yè)業(yè)態(tài)的轉(zhuǎn)型，為更多的人帶來一場創(chuàng)意的體驗(yàn)之旅！

New Business Format
A Creative Journey

New business format always appears as a mixed business, and it appears because the Chinese consumers’ self-consciousness is gradually wakening up, and their desire for customized service gets more and more eager, while the acceptance for similar commercial place becomes weaker than before. Currently, it has already achieved some developments in businesses, like bookstore, bridal boutique, tourism real estate agency, commercial center and so on.

New business format is very demanding about the cultural atmosphere in the space. Most spaces of its kind seek for smart and poetic space layout of clear functional zones and unique space quality. Its space decoration tends to adopt retro and nostalgia theme and integrate culture and high techniques to bring out a unique atmosphere in the space. And materials of cultural sense are its preference, such as wood-grain brick, bluestone slate, iron railing, etc. It is these elements that help it transform its business format and bring more people a creative journey.

銀行
個性設(shè)置

銀行屬于金融業(yè)態(tài)商業(yè)空間，對內(nèi)是一個辦公機(jī)構(gòu)，對外是一個服務(wù)平臺。作為辦公類商業(yè)空間，既要充分展示銀行的實(shí)力，又要展示特有的企業(yè)文化和大眾親和力，及以人為本的經(jīng)營理念。因此空間設(shè)計(jì)應(yīng)當(dāng)注意整體空間的標(biāo)準(zhǔn)化、功能化與個性化，借此以樹立一個嚴(yán)謹(jǐn)而獨(dú)特的企業(yè)形象。
空間風(fēng)格通常偏向現(xiàn)代、簡約，線條流暢、通透，功能區(qū)間清晰，回避過多繁復(fù)的裝飾。此外，空間設(shè)計(jì)要反映企業(yè)文化與自身個性化特點(diǎn)，主要通過色彩與燈光的設(shè)計(jì)來突出體現(xiàn)，這項(xiàng)設(shè)計(jì)是銀行空間設(shè)計(jì)的重點(diǎn)。銀行色彩與燈光的設(shè)計(jì)要在遵循空間設(shè)計(jì)的基礎(chǔ)上進(jìn)行，作為辦公空間，并不像娛樂空間般以營造濃烈的色彩與強(qiáng)調(diào)視覺沖擊，銀行空間強(qiáng)調(diào)的是空間的質(zhì)感，營造舒適、明快、簡潔的氛圍。此外，針對客戶的需求，倡導(dǎo)個性化服務(wù)，提供全方位功能設(shè)置也是銀行空間的設(shè)計(jì)要點(diǎn)。

Bank
Customize Design

Bank is a commercial space of financial industry, an office organization to its inside environment and a service platform to the public. As a commercial space, it should not only fully show the solid strength of the bank company, but also demonstrate the unique enterprise culture, public affinity and people-oriented operation philosophy. Its space design should pay particular attention to the standard, function and personality of the overall space so as to create a rigorous but unique enterprise image.

Bank space tends to be modern, simple, and drafty, of smooth lines and clear functional layout. Yet it is very aware of getting rid of too heavy or complicated decorations. Space design is the key to a bank’s success, because it must be able to reflect the enterprise culture and its personality. And this will be achieved by a right color scheme and lighting design basically. The design of bank colors and lightings must be conform to its space design. As an office space, it stresses a textured space of comfortable, bright and simple environment, instead of entertainment space of strong colors and visual impact. It also advocates customized service and multi-functional settings based on customer needs.